MBW Article: Mental Health in Music isn’t a box to tick - it’s the business model

We’ve all seen careers burn out too soon. In a compelling piece for Music Business Worldwide, our founder Dr. Charlie Howard explains why. She argues that the time for mental health awareness is over, it's time for action.

Charlie shares how Xception's approach is designed to embed psychological resilience into the very start of a career. It's a fundamental shift that empowers artists and their teams to thrive, not just survive, by making mental health the foundation, not an afterthought.

Read the article in full on the MBW website.

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